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Analyzing share of time spent on social networking sites in December 2012, comScore reveals that while Facebook dominated at 83% share, Tumblr occupied the second spot (5.7%), more than Pinterest (1.9%), Twitter (1.7%), and LinkedIn (1.4%) combined, and almost as much as the aggregate of all other social networks (6.1%).
18-29-year-olds more than twice as likely as the average internet user to use Tumblr (13% vs. 6%).
(via Chart/table from: Tumblr Beat Pinterest, Twitter, and LinkedIn for SocNet Time Spent in December)
Q
Mobile, mobile, mobile
The fact that the younger generation are more mobile savvy is no surprise, but the latest USA Touchpoints analysis dives a bit deeper by looking at average weekly reach across mobile (cell phone, tablet, and eBook reader) by app category. Data reveals that the 25-34 age group edges out the 18-24 age group in most categories other than gaming, music and video apps.
(Source: mediapost.com)
Many are brought down by making a strategic error, of which there are six common varieties. There is the Do-It-All strategy, shorthand for failing to make real choices about priorities. The Don Quixote strategy unwisely attacks the company’s strongest competitor first. The Waterloo strategy pursues war on too many fronts at once. The Something-For-Everyone tries to capture every sort of customer at once, rather than prioritising. The Programme-Of-The-Month eschews distinctiveness for whatever strategy is currently fashionable in an industry. The Dreams-That-Never-Come-True strategy never translates ambitious mission statements into clear choices about which markets to compete in and how to win in them.
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Staying on top: How strategy really works | The Economist (via kenyatta)
Rafer sez:
My selection on this list is different in my personal life than my work life.
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Cool spot
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